My Career


Dean is a results oriented executive who has led multiple game-changing company's with products and services including online communities, web-based data collection (CEO of Greenfield Online - IPO 2004), Enterprise Feedback Management (EFM), software-as-a-service (SaaS) (CEO of Vovici). He has been driving revenue growth and strong returns for investors for start-ups, turnarounds, pre-IPO businesses and public companies for over 25 years.

Dean is credited worldwide with creating and defining both the mobile relationship marketing and online community markets. His tenure as CEO and President of Greenfield Online/Ciao from 2001 to 2005 marked the establishment of the world's largest interrelationship of global online consumer communities and as Founder of Thumbspeak in 2009 he established the first and the leading do-it-yourself (DIY) Mobile Relationship Marketing platform. 

Dean led the turnaround of Greenfield Online a struggling marketing research business, changed the business model to an internet data collection business which led to an IPO in 2004 and the acquisitions of goZing and Ciao in 2005.

In January of 2011, Thumbspeak LLC was acquired by Cint AB.

Throughout his career, Dean has applied the same skill set to companies at various stages of development – identifying an untapped market, building a world-class team, and devising/executing a clear strategic plan. In 2005, he was nominated for Ernst & Young’s ‘Entrepreneur of the Year’ award and Research Magazine’s ‘Marketing Industry CEO of the Year’ honor. In 2002 he appeared on the cover of Media Magazine.

He has served on the boards of the following public and private companies: Statisfy, Greenfield Online, Engage, Powered, Perseus and Vovici.

CEO                                                                                                                    July 2015 to August 2018

FoodLogiQ® LLC is a leading software as a service (SaaS) provider of traceability, food safety and sustainability solutions enabling growers, packers, processors, shippers, restaurants, consumer product company’s and food retailers to ensure they are providing safe food products to consumers. FoodLogiQ’s software as a service platform combines Traceability, Food Safety, Sustainability, and Mobile applications in a single integrated community collaborative application. Customers use our products to build supplier communities, manage food quality, safety and traceability programs from the day a grower plants a seed in the field to the instant a consumer seeks assurance via a label on food they are about to buy. 

FoodLogiQ customers include Whole Foods, Chipotle, Subway, Seneca Foods, Rosemont Farms, LoBue Citrus, Leasa Industries, Bailey Farms, Country Fresh Mushrooms, Durst Organic Farms, Bailey Farms, the National Potato Council, Jackson Farming Company, the Canadian Cattlemen’s Association (CCA), the Canadian Beef Breeds Association, and Pfizer Animal Health. Over 1900 registered businesses in over 35 countries with 18,000 locations are our customers. 

Chairman, CEO                                                                                             April 2013 to June 2015

Statisfy is a software as a service (SaaS) marketing technology platform that enables consumers and brands to easily ask and answer questions in a fun, addictive way. For brands, our tools provide targeted native advertisements and engagements with customers, giving insights and intelligence unavailable any other way.

Founder, CEO                                                                                              June 2009 – September 2011

Thumbspeak's software as a service solution (SaaS) empowers companies to gain rapid insights via Thumbspeak’s mobile network by asking targeted questions of on-the-go audiences. People using the Thumbspeak Mobile Application, answer quick questions on their smartphones sent specifically to them by companies and collect terrific rewards. Businesses are able to send questions to specific types of people in precise locations using the Thumbspeak Mobile Targeting Tool at the company website Businesses get valuable, immediate feedback about the products and services they offer from people on their smartphone. Thumbspeak reaches people in the context of their daily lives in a personal way, their smartphone. Thumbspeak drives deeper engagement and is able to gather feedback from traditionally difficult types of people that will just not take traditional online or offline surveys; men, professional women, business travelers, trend setters, and the affluent. The company was acquired by Cint AB, January 1, 2011.

Chairman, CEO                                                                                          November 2005 – June 2009

Identified emerging market in feedback management and partnered with VC firm (Austin Ventures) to acquire and integrate two companies into one entity which was re-branded as Vovici. Led team of 100+ and held full P&L accountability for $20 million business. Reported to Board of Directors and played a key role in financing efforts, raising investment dollars including private investments and bank debt financing.

Grew SaaS revenues over 70% every year, increased average sale by 329% and established company as industry leader, doubling the value of the business in just 2 years. The company was acquired by Verint (Nasdaq:VRNT) July 2011.

CEO, President                                                                                        March 2001 - October 2005

Recruited to lead turnaround for struggling custom marketing research business with stagnant revenues and increasing financial losses. Led team that grew to 500 in 3 years and reported to Board of Directors.

Took company from multi-million dollar losses to successful IPO in just 3 years. Boosted revenues from $4.5 million to $90 million in 4 years. Improved EBITDA from $50 million loss in 2000 to $21 million profit in 2005.

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